FINRA is taking the position that broker-dealers need to evaluate the long-term costs of different share classes in 529 plans. In effect, FINRA is imposing a “best interest” standard on 529 recommendations. For a description of FINRA’s expectations and its new self-disclosure program, here is an article by several of our Drinker Biddle attorneys, including me: FINRA’s 529 Plan Share Class Initiative to Self-Report